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(this post was reblogged from viafrank)
If the 20th century was about optimizing everything, I bet the 21st is about de-optimizing certain things. By de-optimizing, I mean making decisions about what is important, what is useful, and what is a distraction. Then, making the distractions less accessible, harder to get to, and more difficult to embrace.
Frank Chimero: De-optimizing, VIA
I would add one more; de-optimizing as in what is sustainable.
